Cultural Dynamics in Assessing Global Markets

Marketing has been recognized as the core element that can either break or make a business. However, while domestic marketing poses myriad of challenges to marketers; international marketing is even more challenging owing to the fact that foreign marketers have to override numerous economic, social, legal, political and cultural barriers which are present in foreign locations.Advertising We will write a custom report sample on Cultural Dynamics in Assessing Global Markets specifically for you for only $16.05 $11/page Learn More On the same note, whereas the aforementioned factors are equally important, culture is the pinnacle in international marketing since overlooking cultural differences may lead to poor performance of the adopted marketing strategies. Nonetheless, Czinkota and Ronkainen (66-72) have identified various cultural strategies that a marketer must take into consideration before venturing into international marketing. To begin with, a marke ter can adopt culturally congruent strategy whereby marketing strategies do not deviate from the norm so as to minimize cultural resistance. However, this strategy ignores the idea of product differentiation without which a product might not achieve a competitive edge in foreign market (Czinkota Ronkainen 65). Secondly, is the culturally distinct strategy whereby a marketer introduces some minor changes to commonly practiced market strategies with an aim of achieving product differentiation (Czinkota Ronkainen 65). Contrastingly, this strategy might not work if the differences are rejected by the consumers especially in conservative markets (Czinkota Ronkainen 66). Finally, a marketer might decide to adopt culturally disparate strategies by ignoring the underlying marketing norms available in foreign culture. Instead, a marketer uses advertising and communication avenues to sell the different idea (Czinkota Ronkainen 68). However such a strategy is highly risky since it is diffi cult to speculate the kind of attitudes it is likely to yield among consumers (Czinkota Ronkainen 68). As epitomized above, cultural factors come into play in foreign marketing. For this reason, foreign marketers must always exhibit some form of cultural empathy while designing marketing programs. Czinkotaand Ronkainen (71) underscore that cultural empathy is important because by putting themselves into foreign customers position, marketers are able to understand and appreciate the cultural disparities that exist. Moreover cultural apathy eliminates any form of cultural apathy and ignorance and consequently shields international marketers from obvious mistakes. In addition, foreign marketers can achieve cultural empathy by adopting culturally congruent marketing strategies (Czinkota Ronkainen 72).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the same note, it is imperative to menti on that peoples’ culture is influenced by social institutions that are present in particular societies (Czinkota Ronkainen 68). These social institutions include family, religion, school, the media, government, and corporations. They all have the ability to shape culture in one way or the other (Czinkota Ronkainen 69). For instance, Islamic religious belief that pig is unclean has shaped Muslims culture towards abstinence from pork products. In addition, the presence of educational institutions impacts on society since literacy shapes culture. Similarly, the above element affects marketing because marketers have to consider the characteristics of social institutions while designing their marketing program (Czinkota Ronkainen 72). For instance marketing program directed towards a literate culture is not similar to those aimed at literate cultures. This implies that social institutions modify consumers’ behavior (Czinkota Ronkainen 75). Apparently, any marketer willi ng to succeed especially in global markets that are highly competitive ought to dedicate considerable effort towards this cause. However, in the jurisdiction of their duty marketers come across various economic and cultural challenges which are more often beyond their control, yet they have to employ milestone effort to override these barriers. Therefore, marketing can be viewed as interplay between marketer’s effort cultural and economic elements. Besides constrains of culture, foreign marketers are also caught in the quagmire of language disparities. Language constrains comes into play because of variations in terms of vocabularies, symbols meaning and taboo words (Czinkota Ronkainen 86). Therefore, a marketer has to ensure that symbols vocabularies and idiomatic expressed contained in promotional features do not derive unintended meaning to the consumer (Czinkota Ronkainen 87). In a nutshell, it is imperative to reiterate that international marketing is more challenging than domestic marketing owing to the myriad of challenges that mostly arise from cultural and language differences. Works Cited Czinkota, Michael Ronkainen, Ilkka. International marketing (4 ed.). Belmont, CA: Cengage Learning, 2007. PrintAdvertising We will write a custom report sample on Cultural Dynamics in Assessing Global Markets specifically for you for only $16.05 $11/page Learn More This report on Cultural Dynamics in Assessing Global Markets was written and submitted by user Israel West to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Twelfth Knight Essays - Twelfth Night, Theatre, Fiction, Free Essays

Twelfth Knight Essays - Twelfth Night, Theatre, Fiction, Free Essays Twelfth Knight In William Shakespeares Twelfth Night, Or What You Will many relationships are forged or sabotaged for and by the protagonists, and as a result these relationships are made comical. The use of disguise causes deception and misunderstanding which leads to love where it is not meant to be. Foolery leads the characters into inescapable traps, which causes chaos with their emotions, and finally pure physical attraction and not true love lead some characters into falsely believing that they were in love. Therefore relationships were twisted and contorted so often that comedy was bound to result. Throughout Twelfth Night deception caused confusion between many characters, but the one character who remain in the center of this confusion was Viola. The deception was caused because of her outward appearance. She was disguised as a man in order to get closer to Orsino. The confusion begins when Viola is sent to woo Orsinos love Olivia. She in turn falls in love with Violas counterpart Cesario. Olivias love is revealed when she sends her servant Malvolio to return a ring which Viola never gave to her. She says, Run after that same peevish messenger, The Countys man. He left this ring behind him I do I know not what, and fear to find Mine eye to great a flatterer for my mind. Fate show thy force. (actI,sc.v,310-315) This shows her love for Cesario and how she secretly lets her know. When Viola realizes what has happened she immediately realizes the love triangle which has occurred. This is apparent when she says Fortune forbid my outside have not charmed her!What thriftless sighs p oor Olivia breathe! O time, thou must untangle this, not I. It is to hard a not for me t untie. (act II, sc.iii, 20-40) Another instance when violas disguise is believed and therefore causes a confusion is when she is mistaken for her brother Sebastian. Antonio who is looking after Sebastian, and when Viola got into a fight with Andrew and Toby, Antonio came to the rescue. He is arrested and begs Viola to explain to the officers that he has been protecting him all along. When Viola claims that she has never seen him. He says Will you deny me now?Do not tempt my misery, Lest that it make me so unsound a man As to upbraid you with those kindnesses That I have done for you. (actIII, sc.iv, ln.365) Violas disguise is so believable that a man who has spent an extended period of time with her brother mistakes her for him. Immense confusion and severe consequences result from this deception. Therefore the use of disguise is a main factor in the creation of comedy. The time period in which Twelfth Night was set, foolery was commonly used for multiple tasks. Some used foolery for pleasure and entertainment, while others used it as a tool to get what they wanted. The use of foolery occurred throughout the play, many times manipulating another person. When Maria becomes angered at Malvolio she decides to use foolery as a tactic to get even. She writes a false letter from her lady Olivia confessing her love to Malvolio. The letter suggests preposterous things for him to do to win her love. Her foolery is so believable that he believes every word of it, as seen in this quote I do not now fool myself, to let imagination jade me; for every reason excites to this, that my lady loves me Jove, I thank thee! I will smile. I will do everything that thou wilt have me. (actII,sc.iv,168-180) As a result of this letter Malvolio is tricked into doing silly and wild things which causes Olivia to think that he is mad. Therefore foolery proved to be successful, in the sense that she got her revenge. Malvolio is involved in another case of foolery, but this time it is with the fool. After Malvolio is imprisoned for his insane acts, he begs to see the light of day. Toby belch and the Fool scheme a plan for Malvolio. In this methodical plan the Fool is to dress up as a priest and talk to Malvolio. Throughout their entire conversation Malvolio tries to convince the Fool that he

BUSINESS DECISION MAKING Essay Example | Topics and Well Written Essays - 2750 words

BUSINESS DECISION MAKING - Essay Example The cost of this property is around 30% of prime property in London which can act as trigger for expatriates to invest in Dubai. (Castro, 2009). Similarly other proposed advantages of Dubai and reasons to remove doubts in Canadian and English minds should be gathered from the internet and real estate agents in Dubai. When it comes to gathering primary data, the company should randomly select 20 clients in the UK and Canada and present them with the questionnaire. This questionnaire is specifically designed to find out their preferences when investing. The presentation and the solution to the business problem will then be proposed after analyzing and synchronizing data from the Dubai property market and customer preferences and affordability. This when elaborated means that properties which match customer's tastes and budgets will be selected and then presented to the potential customers. Questionnaire for prospective clients 1) How much money do you plan to invest in Dubai? a) AED 10 0000 b) AED 200000 c) AED 2500000 or more 2) How much initial deposit are you willing to pay? a) 5% b) 10% c) 15% d) 20% or more 3) What is your current annual income? a) AED 200000 or less b) AED 300000 c) AED 400000 or more 4) What percentage of interest on mortgage do you recommend? a) 7.5% b) 9% c) 10% 5) What in your view is the ideal length of the investment term? a) 10 years b) 15 years c) 20 years d) 25 years or more 6) What is your expected annual rate of return from the property? a) 7% b) 10% c) 12% or more 7) What are your basic reasons for buying property in Dubai? a) Retirement/ Investment b) Vacation c) Second home d) Rental income 8) What is the ideal size of property you wish to buy? a) One bedroom studio b) 2 bedroom apartment c) 1 bedroom villa d) 2 bedroom villa or larger 9) Do you have any reservations about investing in Dubai? If yes please elaborate Results of the questionnaires collected from 10 clients. The Questionnaires were distributed to 20 potential clie nts, 10 in Canada and 10 in UK. The results were as follows. 10 out of 20 expatriates were willing to spend AED2000000 whereas 6 chose AED1000000 and 4 chose 2500000 or more. Most that is 8 chose to pay 15% as the down payment whereas 6 wanted to pay 20%. 3 chose 25% and 3 chose 10%. All potential clients had the annual income of AED 400000 or more showing that they had extra money and liquid financing to invest. Almost all unanimously agreed to lowest interest rates of 7.5% but 2 and that too only those who chose lower down payments agreed to 9% interest. The ideal length of the investment term was a tie between 15 and twenty years with 8 votes each. 2 selected 10 years and 2, 25 or more. The expected annual rate of return was 10% by 12 votes showing that prospective buyers knew that the current rate of returns lie between 7 and 10%. 6 chose 12% and 2 chose 9%. The results for the reasons for buying property were extremely variable. Muslim customers wanted property for retirement, vacations and second homes. People from other faith also chose between vacation and investment with vacations being the choice of the majority by getting 5 votes 8 clients wanted a 2 bedroom villa, 6 a 2 bedroom apartment while 4 wanted a larger villa and 2 a one bedroom apartment demonstrating that they